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To: Chantal Suzanne VOISIN <chantal@color-avenue.com>
Subject: Newsletter Tech pour les dirigeants de TPE - Septembre 2023
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Newsletter Tech pour les dirigeants de TPE =E2=80=93 Septembre 2023

=C2=A0

Bonjour =C3=A0 tous,

Nous sommes heureux de vous retrouver pour notre newsletter mensuelle,
d=C3=A9di=C3=A9e aux actualit=C3=A9s tech qui impactent les petites entrepr=
ises.
Ce mois-ci, nous nous concentrons sur deux outils en mode SaaS qui
pourraient transformer votre fa=C3=A7on de faire des affaires : Pipedrive
pour la gestion de la relation client et Livestorm pour les
webinaires.

Actualit=C3=A9s Tech de TPE MAG

=C2=A0

* Transition digitale, les commer=C3=A7ants acc=C3=A9l=C3=A8rent : malgr=C3=
=A9 les
bouleversements r=C3=A9cents et le retour de l=E2=80=99inflation, les
commer=C3=A7ants fran=C3=A7ais ont bel et bien act=C3=A9 la transition digi=
tale et
affichent de solides ambitions sur ce sujet, ils s=E2=80=99appuient
d=E2=80=99ailleurs plus que jamais sur la g=C3=A9n=C3=A9ration montante pou=
r relever
les d=C3=A9fis de demain. En savoir plus
[https://marketing.grc-france.com/r/9679f09ee8b80a69f34bbc41b/AAAAAhQFEQFzF=
AIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMjk1OTljNTE2MjU3MDE1EQFsEQYzNjAy=
MDkRAWMUAQ4CBjs%253D]
* Sortie de route possible pour la fili=C3=A8re auto : le secteur
automobile devra s'adapter =C3=A0 la mobilit=C3=A9 =C3=A9lectrique. Une tra=
nsition
=C3=A0 haut risque. En savoir plus
[https://marketing.grc-france.com/r/60f94fcfb3843caf323270b73/AAAAAhQFEQFzF=
AIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMjk1OTljNTE2MjU3MDE1EQFsEQYzNjAy=
MDkRAWMUAQ4CBjs%253D]
* Le co=C3=BBt effrayant des cyber attaques : une entreprise fran=C3=A7aise
subit en moyenne 1,8 cyberattaque r=C3=A9ussie par an. En savoir plus
[https://marketing.grc-france.com/r/c1d3bdb3bca12c5d90639ceba/AAAAAhQFEQFzF=
AIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMjk1OTljNTE2MjU3MDE1EQFsEQYzNjAy=
MDkRAWMUAQ4CBjs%253D]

Nos outils coup de coeur

Focus sur Pipedrive
Pipedrive est un outil de CRM (Customer Relationship Management) ax=C3=A9
sur les petites entreprises. Voici quelques fonctionnalit=C3=A9s cl=C3=A9s =
:

* Gestion des pipelines : Vous pouvez suivre toutes vos affaires =C3=A0
chaque =C3=A9tape, du premier contact =C3=A0 la conclusion de la vente.
* Automatisation : Pipedrive vous permet d'automatiser les t=C3=A2ches
r=C3=A9p=C3=A9titives, ce qui lib=C3=A8re du temps pour se concentrer sur l=
es
interactions client.
* Analyse des donn=C3=A9es : Des rapports d=C3=A9taill=C3=A9s sont disponib=
les
pour aider =C3=A0 mesurer et analyser la performance des ventes.

=F0=9F=91=89 Pour qui ?
Si vous =C3=AAtes une petite entreprise =C3=A0 la recherche d'un outil de
gestion des ventes et des relations clients qui soit =C3=A0 la fois simple
et efficace, Pipedrive est un excellent choix.

=C2=A0=F0=9F=92=B0 Prix et Engagement
Les plans d=C3=A9butent =C3=A0 partir de 14,90=E2=82=AC par utilisateur pou=
r un
engagement annuel. Pas de contrat =C3=A0 long terme n=C3=A9cessaire; vous
pouvez annuler =C3=A0 tout moment. 30 jours d'utilisation offert.

=3D> D=C3=A9couvrir Pipedrive [https://marketing.grc-france.com/r/1c75978b0=
fda6d56675dde82d/AAAAAhQFEQFzFAIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMj=
k1OTljNTE2MjU3MDE1EQFsEQYzNjAyMDkRAWMUAQ4CBjs%253D]

Zoom sur Livestorm
Livestorm est une plateforme de webinaires et de vid=C3=A9oconf=C3=A9rences=
.
Ses atouts principaux :

* Facilit=C3=A9 d'utilisation : L'interface utilisateur est intuitive, ce
qui permet une prise en main rapide m=C3=AAme pour les non-initi=C3=A9s.
* Interactivit=C3=A9 : Les outils de sondage et de chat en direct
augmentent l'engagement pendant les webinaires.
* Analyse : Livestorm offre des statistiques d=C3=A9taill=C3=A9es qui vous
aident =C3=A0 comprendre le comportement de votre audience.

=F0=9F=91=89 Pour qui ?
Les petites entreprises qui cherchent =C3=A0 =C3=A9largir leur port=C3=A9e =
ou =C3=A0
engager leur communaut=C3=A9 de mani=C3=A8re plus interactive trouveront
Livestorm particuli=C3=A8rement utile.

=C2=A0

=F0=9F=92=B0 Prix et Engagement
Livestorm offre un plan gratuit avec des fonctionnalit=C3=A9s limit=C3=A9es=
.
Les plans payants commencent =C3=A0 partir de =E2=82=AC89 par mois. Aucun
engagement =C3=A0 long terme n'est requis.

=C2=A0

=3D> D=C3=A9couvrir Livestorm [https://marketing.grc-france.com/r/5c4258cc1=
ec811ff96b9f8973/AAAAAhQFEQFzFAIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMj=
k1OTljNTE2MjU3MDE1EQFsEQYzNjAyMDkRAWMUAQ4CBjs%253D]

Nous esp=C3=A9rons que cette newsletter vous a =C3=A9t=C3=A9 utile. N'h=C3=
=A9sitez pas
=C3=A0 partager vos r=C3=A9flexions et questions avec nous !

=C3=80 tr=C3=A8s bient=C3=B4t,

L'=C3=A9quipe CNTPE

Pas s=C3=BBr de vouloir continuer =C3=A0 recevoir la newsletter tech ?
Arr=C3=AAtez-nous ici [https://marketing.grc-france.com/email/unsubscribe/6=
512e0a29599c516257015]. No hard feelings =E2=9C=8C=EF=B8=8F
=

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ght:1;text-align:center;color:#000000;"      ><p style=3D"margin: 0;"><span=
 style=3D"color: rgb(4, 52, 156);"><strong>Newsletter Tech pour les dirigea=
nts de TPE =E2=80=93 Septembre 2023</strong></span></p></div>              =
      </td>              </tr>                          <tr>               =
 <td                   align=3D"left" class=3D"mj-text" style=3D"font-size:=
0px;padding:10px 25px 10px 25px;padding-top:0px;padding-bottom:0px;word-bre=
ak:break-word;"                >                        <div         style=
=3D"font-family:Arial, Helvetica,' Sans serif';font-size:13px;font-weight:n=
ormal;letter-spacing:0;line-height:19px;text-align:left;color:#000000;"    =
  ><p style=3D"margin: 0;">=C2=A0</p><p>Bonjour =C3=A0 tous,</p><p>Nous som=
mes heureux de vous retrouver pour notre newsletter mensuelle, d=C3=A9di=C3=
=A9e aux actualit=C3=A9s tech qui impactent les petites entreprises. Ce moi=
s-ci, nous nous concentrons sur deux outils en mode SaaS qui pourraient tra=
nsformer votre fa=C3=A7on de faire des affaires : Pipedrive pour la gestion=
 de la relation client et Livestorm pour les webinaires.</p></div>         =
           </td>              </tr>                          <tr>          =
      <td                   align=3D"center" style=3D"font-size:0px;padding=
:10px 25px 10px 25px;word-break:break-word;"                >              =
          <p         style=3D"border-top:solid 1px #000000;font-size:1px;ma=
rgin:0px auto;width:410px;"      >      </p>            <!--[if mso | IE]><=
table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-top:solid 1px #000000;font-size:1px;margin:0px auto;width:410p=
x;" role=3D"presentation" width=3D"410px" ><tr><td style=3D"height:0;line-h=
eight:0;"> =C2=A0</td></tr></table><![endif]-->                        </td=
>              </tr>                          <tr>                <td      =
             align=3D"left" class=3D"mj-text" style=3D"font-size:0px;paddin=
g:10px 25px 10px 25px;word-break:break-word;"                >             =
           <div         style=3D"font-family:Arial, sans-serif;font-size:15=
px;font-weight:normal;letter-spacing:0;line-height:1;text-align:left;color:=
#000000;"      ><p style=3D"margin: 0;"><span style=3D"color: rgb(0, 0, 0);=
"><strong>Actualit=C3=A9s Tech de TPE MAG</strong></span></p></div>        =
            </td>              </tr>                          <tr>         =
       <td                   align=3D"left" class=3D"mj-text" style=3D"font=
-size:0px;padding:10px 25px 10px 25px;padding-top:0px;padding-bottom:10px;w=
ord-break:break-word;"                >                        <div        =
 style=3D"font-family:'Arial', Arial, sans-serif, sans-serif;font-size:13px=
;font-weight:normal;letter-spacing:0;line-height:1.4;text-align:left;color:=
#000000;"      ><p style=3D"margin: 0;">=C2=A0</p><ul><li><strong>Transitio=
n digitale, les commer=C3=A7ants acc=C3=A9l=C3=A8rent </strong>: malgr=C3=
=A9 les bouleversements r=C3=A9cents et le retour de l=E2=80=99inflation, l=
es commer=C3=A7ants fran=C3=A7ais ont bel et bien act=C3=A9 la transition d=
igitale et affichent de solides ambitions sur ce sujet, ils s=E2=80=99appui=
ent d=E2=80=99ailleurs plus que jamais sur la g=C3=A9n=C3=A9ration montante=
 pour relever les d=C3=A9fis de demain. <a href=3D"https://marketing.grc-fr=
ance.com/r/9679f09ee8b80a69f34bbc41b/AAAAAhQFEQFzFAIGABEFZW1haWwGAQY7EQFlBj=
sRAnN0ERY2NTEyZTBhMjk1OTljNTE2MjU3MDE1EQFsEQYzNjAyMDkRAWMUAQ4CBjs%253D"><st=
rong>En savoir plus</strong></a></li><li><strong>Sortie de route possible p=
our la fili=C3=A8re auto </strong>: le secteur automobile devra s'adapter =
=C3=A0 la mobilit=C3=A9 =C3=A9lectrique. Une transition =C3=A0 haut risque.=
 <a href=3D"https://marketing.grc-france.com/r/60f94fcfb3843caf323270b73/AA=
AAAhQFEQFzFAIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMjk1OTljNTE2MjU3MDE1E=
QFsEQYzNjAyMDkRAWMUAQ4CBjs%253D"><strong>En savoir plus</strong></a></li><l=
i><strong>Le co=C3=BBt effrayant des cyber attaques</strong> : une entrepri=
se fran=C3=A7aise subit en moyenne 1,8 cyberattaque r=C3=A9ussie par an. <a=
 href=3D"https://marketing.grc-france.com/r/c1d3bdb3bca12c5d90639ceba/AAAAA=
hQFEQFzFAIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMjk1OTljNTE2MjU3MDE1EQFs=
EQYzNjAyMDkRAWMUAQ4CBjs%253D"><strong>En savoir plus</strong></a></li></ul>=
</div>                    </td>              </tr>                         =
 <tr>                <td                   align=3D"center" style=3D"font-s=
ize:0px;padding:10px 25px 10px 25px;word-break:break-word;"                =
>                        <p         style=3D"border-top:solid 1px #000000;f=
ont-size:1px;margin:0px auto;width:410px;"      >      </p>            <!--=
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           </td>              </tr>                          <tr>          =
      <td                   align=3D"left" class=3D"mj-text" style=3D"font-=
size:0px;padding:10px 25px 10px 25px;word-break:break-word;"               =
 >                        <div         style=3D"font-family:Arial, sans-ser=
if;font-size:15px;font-weight:normal;letter-spacing:0;line-height:1;text-al=
ign:left;color:#000000;"      ><p style=3D"margin: 0;"><span style=3D"color=
: rgb(0, 0, 0);"><strong>Nos outils coup de coeur</strong></span></p></div>=
                    </td>              </tr>                          <tr> =
               <td                   align=3D"center" style=3D"font-size:0p=
x;padding:10px 25px 10px 25px;padding-top:0px;padding-bottom:0px;word-break=
:break-word;"                >                        <table         border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"b=
order-collapse:collapse;border-spacing:0px;"      >        <tbody>         =
 <tr>            <td  style=3D"width:133px;">                    <img      =
   height=3D"auto" src=3D"https://atmt-grcfrance-230212171753.cdn-wmk.com/m=
edia/images/logo-pipedrive.png" style=3D"border:0;display:block;outline:non=
e;text-decoration:none;height:auto;width:100%;font-size:13px;" width=3D"133=
"      />                </td>          </tr>        </tbody>      </table>=
                    </td>              </tr>                          <tr> =
               <td                   align=3D"left" class=3D"mj-text" style=
=3D"font-size:0px;padding:10px 25px 10px 25px;word-break:break-word;"      =
          >                        <div         style=3D"font-family:'Arial=
', Arial, sans-serif, sans-serif;font-size:13px;font-weight:normal;letter-s=
pacing:0;line-height:1.4;text-align:left;color:#000000;"      ><p><strong>F=
ocus sur Pipedrive</strong><br>Pipedrive est un outil de CRM (Customer Rela=
tionship Management) ax=C3=A9 sur les petites entreprises. Voici quelques f=
onctionnalit=C3=A9s cl=C3=A9s :</p><ul><li><strong>Gestion des pipelines</s=
trong> : Vous pouvez suivre toutes vos affaires =C3=A0 chaque =C3=A9tape, d=
u premier contact =C3=A0 la conclusion de la vente.</li><li><strong>Automat=
isation</strong> : Pipedrive vous permet d'automatiser les t=C3=A2ches r=C3=
=A9p=C3=A9titives, ce qui lib=C3=A8re du temps pour se concentrer sur les i=
nteractions client.</li><li><strong>Analyse des donn=C3=A9es </strong>: Des=
 rapports d=C3=A9taill=C3=A9s sont disponibles pour aider =C3=A0 mesurer et=
 analyser la performance des ventes.</li></ul><p style=3D"margin: 0;"><br><=
strong>=F0=9F=91=89 Pour qui ?</strong><br>Si vous =C3=AAtes une petite ent=
reprise =C3=A0 la recherche d'un outil de gestion des ventes et des relatio=
ns clients qui soit =C3=A0 la fois simple et efficace, Pipedrive est un exc=
ellent choix.</p><p>=C2=A0<strong>=F0=9F=92=B0 Prix et Engagement</strong><=
br>Les plans d=C3=A9butent =C3=A0 partir de 14,90=E2=82=AC par utilisateur =
pour un engagement annuel. Pas de contrat =C3=A0 long terme n=C3=A9cessaire=
; vous pouvez annuler =C3=A0 tout moment. 30 jours d'utilisation offert.</p=
><p style=3D"margin: 0px;"><a href=3D"https://marketing.grc-france.com/r/1c=
75978b0fda6d56675dde82d/AAAAAhQFEQFzFAIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTE=
yZTBhMjk1OTljNTE2MjU3MDE1EQFsEQYzNjAyMDkRAWMUAQ4CBjs%253D"><strong>=3D> D=
=C3=A9couvrir Pipedrive</strong></a></p></div>                    </td>    =
          </tr>                          <tr>                <td           =
        align=3D"center" style=3D"font-size:0px;padding:10px 25px 10px 25px=
;word-break:break-word;"                >                        <table    =
     border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"=
 style=3D"border-collapse:collapse;border-spacing:0px;"      >        <tbod=
y>          <tr>            <td  style=3D"width:156px;">                   =
 <img         height=3D"auto" src=3D"https://atmt-grcfrance-230212171753.cd=
n-wmk.com/media/images/Logo-livestorm.png" style=3D"border:0;display:block;=
outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" w=
idth=3D"156"      />                </td>          </tr>        </tbody>   =
   </table>                    </td>              </tr>                    =
      <tr>                <td                   align=3D"left" class=3D"mj-=
text" style=3D"font-size:0px;padding:10px 25px 10px 25px;word-break:break-w=
ord;"                >                        <div         style=3D"font-fa=
mily:'Arial', Arial, sans-serif, sans-serif;font-size:13px;font-weight:norm=
al;letter-spacing:0;line-height:1.4;text-align:left;color:#000000;"      ><=
p><strong>Zoom sur Livestorm</strong><br>Livestorm est une plateforme de we=
binaires et de vid=C3=A9oconf=C3=A9rences. Ses atouts principaux :</p><ul><=
li><strong>Facilit=C3=A9 d'utilisation</strong> : L'interface utilisateur e=
st intuitive, ce qui permet une prise en main rapide m=C3=AAme pour les non=
-initi=C3=A9s.</li><li><strong>Interactivit=C3=A9</strong> : Les outils de =
sondage et de chat en direct augmentent l'engagement pendant les webinaires=
.</li><li><strong>Analyse</strong> : Livestorm offre des statistiques d=C3=
=A9taill=C3=A9es qui vous aident =C3=A0 comprendre le comportement de votre=
 audience.</li></ul><p style=3D"margin: 0;"><br><strong>=F0=9F=91=89 Pour q=
ui ?</strong><br>Les petites entreprises qui cherchent =C3=A0 =C3=A9largir =
leur port=C3=A9e ou =C3=A0 engager leur communaut=C3=A9 de mani=C3=A8re plu=
s interactive trouveront Livestorm particuli=C3=A8rement utile.</p><p style=
=3D"margin: 0px;">=C2=A0</p><p style=3D"margin: 0px;"><strong>=F0=9F=92=B0 =
Prix et Engagement</strong><br>Livestorm offre un plan gratuit avec des fon=
ctionnalit=C3=A9s limit=C3=A9es. Les plans payants commencent =C3=A0 partir=
 de =E2=82=AC89 par mois. Aucun engagement =C3=A0 long terme n'est requis.<=
/p><p style=3D"margin: 0px;">=C2=A0</p><p style=3D"margin: 0px;"><a href=3D=
"https://marketing.grc-france.com/r/5c4258cc1ec811ff96b9f8973/AAAAAhQFEQFzF=
AIGABEFZW1haWwGAQY7EQFlBjsRAnN0ERY2NTEyZTBhMjk1OTljNTE2MjU3MDE1EQFsEQYzNjAy=
MDkRAWMUAQ4CBjs%253D"><strong>=3D> D=C3=A9couvrir Livestorm</strong></a></p=
></div>                    </td>              </tr>                        =
  <tr>                <td                   align=3D"left" class=3D"mj-text=
" style=3D"font-size:0px;padding:10px 25px 10px 25px;word-break:break-word;=
"                >                        <div         style=3D"font-family=
:'Arial', Arial, sans-serif, sans-serif;font-size:13px;font-weight:normal;l=
etter-spacing:0;line-height:1.4;text-align:left;color:#000000;"      ><p>No=
us esp=C3=A9rons que cette newsletter vous a =C3=A9t=C3=A9 utile. N'h=C3=A9=
sitez pas =C3=A0 partager vos r=C3=A9flexions et questions avec nous !</p><=
p>=C3=80 tr=C3=A8s bient=C3=B4t,</p><p>L'=C3=A9quipe CNTPE</p></div>       =
             </td>              </tr>                          <tr>        =
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erif;font-size:12px;font-weight:normal;letter-spacing:0;line-height:1;text-=
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